Thе rіѕе of vіdео marketing hаѕ bееn оnе of thе most еxсіtіng trеndѕ in rесеnt уеаrѕ. Tо lеаrn mоrе аbоut whаt'ѕ hарреnіng іn thіѕ space аnd what are thе tор рrеdісtіоnѕ fоr the уеаr ahead іn Vіdео Mаrkеtіng сhесk this оut.

Video Marketing Trends in 2017

Bоttоm of the funnеl Vіdеоѕ lеаd thе lіѕt
Thе concept of dіgіtаl vіdео іѕ сhаngіng. From сrеаtіvе саmраіgn videos that bring lіght to pain роіntѕ to сuѕtоmеr tеѕtіmоnіаlѕ аnd personalized рrоduсt dеmоѕ, video will play a ѕtаrrіng role аt all ѕtаgеѕ оf thе mаrkеtіng and sales funnеl in 2017.

The way businesses communicate with their customers has changed. Video is the game-changer and is the perfect method of story-telling. People love and trust attractive and eye- catching videos that you can use to educate, promote, inform, present and entertain.

64% of people are more likely to purchase after seeing a video
people retain 58% more after seeing a video
Video is also 53 time more likely to appear on the first page of Google

Instagram is a popular social network that now have more than five hundred million users! , Primarily based on images and accessible from mobile devices, tablets and computers, Instagram is more than just a collection of beautiful photos – it is essential to your digital marketing strategy.

Instagram is no longer just a place to follow your friends, as users also follow brands, companies, influencer bloggers, institutions, and magazines, amongst others, which makes it an ideal platform to promote your brand, products and services.

Instagram marketing

Thomas Burberry began the company at the age of 21 and in 1879 invented gabardine – the fabric with which their signature trench coat is made today.

His life and achievements are reimagined in The Tale of Thomas Burberry, starring Domhnall Gleeson. Shot over six days in England, with the screenplay written by Academy Award nominee Matt Charman. Sets from the film, including Thomas Burberry's workshop, were inspired by archive materials.

People trust and love attractive and eye- catching videos. Videos make brands stand out from the crowd and get the attention of their target audience. This video is a good example of how Burberry harnessed the power of video to tell a story.

The fashion industry is a highly competitive space. Building a loyal customer following is tough – it takes dedication, time and effort to keep and grow your audience. Social media and great content is an ideal way to create a sales funnel and grow your brand. So how do you find, attract and engage with your ideal audience and drive them to your website?

Video is the ground-breaking and emerging concept of bringing your audience to your business. It is the fastest growing content media marketing methodology and the business case is compelling.

As a new and often misunderstood medium, there are various prevailing myths about video marketing. These myths or misconceptions may sometimes be misleading. Here´s a list of five common myths:

Video Myths

MYTH #1: Video is meant for lead generation.

Truth: Lead generation is one of the purpose of placing or using video on your webpages. It is used to showcase and educate people about your business, products or services. Videos are helpful in eliminating doubts about your products and services offered and it adds credibility as well.

Video marketing refers to incorporating videos into your marketing campaigns so you can promote your company, product or service.

A business using this type of internet advertisement creates short videos about specific topics they want to promote, using content from its own articles and other text sources. Then, these videos are uploaded to various video sharing websites.

Getting Started with Video Marketing

How it Works?

You can’t just create a video and send it to YouTube and hope for the best. You must have an action plan, and an action plan has steps to follow, very important steps that you can’t miss. There are 4 basics steps you should follow to make video marketing work for you: Research, Create, Publish, and Advertise.

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