The fashion industry is a highly competitive space. Building a loyal customer following is tough – it takes dedication, time and effort to keep and grow your audience. Social media and great content is an ideal way to create a sales funnel and grow your brand. So how do you find, attract and engage with your ideal audience and drive them to your website?

Videos increases engagement and drive conversion

Compelling, attractive and useful content is the answer. And one media that outshines all other content types is video. Videos have replaced blogs, drives conversation, increases engagement and keeps customers attention far better.

People love attractive videos and they trust the brand behind them.

Videos have a huge advantage over other marketing methods; you can use them anywhere to attract new customers, generate more sales and drive more traffic to your website. The business case for using video is overwhelming. 64% of people are more likely to purchase after seeing a video and people retain 58% more. Video is also 53 time more likely to appear on the first page of Google.

Producing highly engaging quality videos can do 3 important things for your brand.

  • Help separate your brand from the saturation and noise of the industry.
  • Allow you to be the master of storytelling your brand story.
  • Highlight your brand benefits and culture

Tell your Story

When building video content and idea’s think of the storytelling in form of marketing a lifestyle and create a connection between your brand and your customers. The types of video you can consider using on your website and social media posts include:

  • How-to
  • Fashion Look book
  • Fashion Film
  • Behind-the-scenes
  • Commercials
  • Campaigns
  • Interviews

So, imagine having the power of video working for your business to :

  • Engage Your Customers
  • Attract New Customers
  • Tell Your Story
  • Showcase your Products
  • Significantly improve your SEO
  • Generate new business
  • Increase your profits
  • Gain a competitive advantage

If you need help with implementing Video in your marketing strategyor your Social Media Marketing, then feel free to get in touch.

Jim Webster

Digital Marketing Consultant

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